Calgary's Scissorworks  
launches ammonia-free INOA Hair Colour at its new Colour Bar

 

  CALGARY, Alberta: April 12, 2010 - Scissorworks and Company is Calgary's first hair salon to launch L'Oreal Professionnel's ammonia-free INOA Professional Hair Colour System at its brand-new Colour Bar, where clients can watch their custom colour being mixed.

INOA stands for Innovation No Ammonia Colour. It's a professional hair colour revolution that has been in development by L'Oreal Professionnel for 15 years. "I just love the new INOA colour line, with no odour, no ammonia. It feels luxurious to apply," says Salon Director Shelley Lester. "And INOA provides optimum scalp comfort and two times more lipid protection for hair. It preserves the hair fibre, application after application."

INOA contains a revolutionary Oil Delivery System that has never been seen before in professional haircare technology. ODS maximizes the effectiveness of the permanent hair colour process and provides exceptionally even colour from roots to ends, with 100% coverage of grey hair.

INOA comes in minimal packaging, and as of May 1st, INOA will be made in Canada.

Book an appointment and join Scissorworks for the official launch of our L'Oreal Professionnel INOA Professional Hair Colour System at our new Colour Bar beginning on Thursday, April 15.

"We've redesigned our space to make our Colour Bar a focal point of the salon, which is a great new trend in salon design," Lester says. "Now, clients can relax at the granite bar with a hot pack, sip our drink-of-the-month, and watch us formulate your very own custom colour right before your eyes. And with 50 INOA shades to choose from, there is a right combination for everyone," says Lester.

About Scissorworks:

Scissorworks and Company was founded by Salon Director and Owner Shelley Lester in 1991. We offer a full range of salon services including cuts, colour, foils, straightening, and extensions. Ask about our Superior and Luxury Colour Services. All services come with complementary beverages, hot packs and relaxing scalp massages. The Scissorworks and Company hair salon is located at 10421 Bonaventure Drive S.E. Calgary, Alberta T2J 6Y2. Contact us at 403-278-3880 or vial e-mail at scissorworksandcompany@telus.net. Check out our website at www.scissorworksandcompany.com

Visit Loreal's website for further information on this great product. - www.inoa.ca